New Zealand's agro-food trade to Korea

In response to a changing global regulatory environment the Korean government is opening the domestic agro-food market to international players. While opportunities in Korea are increasing for New Zealand agro-food exporters, trade reflects New Zealand's traditional export base of beef and dairy products-characteristics of the first and second food regimes-and the conceptualization of an emerging third regime centered around kiwifruit. This paper examines New Zealand agro-food trade to Korea with emphasis on the role of the New Zealand producer marketing boards. (C) 2000 Elsevier Science Ltd. All rights reserved.