On the Cultivation of Customer Loyalty under the E-Commerce Environment

With the development of the electronic commerce and information technology, the network commercial activities have become a stream of tide. More and more people are keen on shopping online. Customer loyalty is an important factor that affect customers' future continuous interaction with enterprises. The study analyzes the mechanism which has impact on customer loyalty as well as repurchase intention and also develops a theory framework. Through the analysis of elements that influence customer loyalty, it is concluded that if a company wants to keep gaining profit, it should pay much more attention to these aspects.