On the Cultivation of Customer Loyalty under the E-Commerce Environment

被引：0
|
作者：
Meng, Ying [1 ]
Liu, Mengfei [1 ]
机构：
[1] Jiangxi Normal Univ, Nanchang, Jiangxi, Peoples R China
来源：
Proceedings of the 2016 6th International Conference on Advanced Design and Manufacturing Engineering (ICADME 2016) | 2016年 / 96卷
关键词：
E-commerce; customer loyalty; Internet retailing;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
With the development of the electronic commerce and information technology, the network commercial activities have become a stream of tide. More and more people are keen on shopping online. Customer loyalty is an important factor that affect customers' future continuous interaction with enterprises. The study analyzes the mechanism which has impact on customer loyalty as well as repurchase intention and also develops a theory framework. Through the analysis of elements that influence customer loyalty, it is concluded that if a company wants to keep gaining profit, it should pay much more attention to these aspects.
引用
收藏
页码：528 / 531
页数：4
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