Effect of manufacturer reputation, retailer reputation and product warranty on consumer judgments of product quality: A cue diagnosticity framework

被引：0

|

作者：

Purohit, D ^{[1
]}

Srivastava, J

机构：

[1] Duke Univ, Durham, NC 27706 USA

[2] Univ Calif Berkeley, Berkeley, CA 94720 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX | 2002年 / 29卷

关键词：

D O I：

暂无

中图分类号：

Q98 [人类学];

学科分类号：

030303 ;

摘要：

引用

收藏

页码：329 / 330

页数：2

相关论文

共 45 条

[41] Designing manufacturer's new product technology for a closed-loop supply chain with consumer context effect
Zhou, Tao
Li, Kai
[J]. TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW, 2024, 188
[42] Export Promotion Enhances Firm's Quality Reputation, Product and Service Quality Generating Sales and Profits: A Structural Equation Modelling Using AMOS
Kim-Soon, Ng
Ahmad, Abd Rahman
Shy, Chua Pei
[J]. INNOVATION VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOL I-VI, 2015, : 146 - 159
[43] Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products
Erik Ernesto Vazquez
[J]. Electronic Markets, 2021, 31 : 139 - 157
[44] Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
Vazquez, Erik Ernesto
[J]. ELECTRONIC MARKETS, 2021, 31 (01) : 139 - 157
[45] Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels
Tookanlou, Parisa Bagheri
Wong, Hartanto Wijaya
[J]. EUROPEAN JOURNAL OF MARKETING, 2021, 55 (01) : 95 - 131

← 1 2 3 4 5 →