Effect of manufacturer reputation, retailer reputation and product warranty on consumer judgments of product quality: A cue diagnosticity framework

被引：0

作者：

Purohit, D ^{[1
]}

Srivastava, J

机构：

[1] Duke Univ, Durham, NC 27706 USA

[2] Univ Calif Berkeley, Berkeley, CA 94720 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX | 2002年 / 29卷

关键词：

D O I：

暂无

中图分类号：

Q98 [人类学];

学科分类号：

030303 ;

摘要：

引用

页码：329 / 330

页数：2

共 45 条

[21] A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation
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[J]. AMCIS 2013 PROCEEDINGS, 2013,
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Fu, Chen-Su
[J]. SCANDINAVIAN JOURNAL OF PSYCHOLOGY, 2011, 52 (03) : 290 - 302
[26] Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product
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Foroudi, Pantea
[J]. CORPORATE REPUTATION REVIEW, 2020, 23 (03) : 181 - 200
[27] The use of cues depends on goals: Store reputation affects product judgments when social identity goals are salient
Lee, Kyoungmi
Shavitt, Sharon
[J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2006, 16 (03) : 260 - 271
[28] The effects of congruency of environmental issue and product category and green reputation on consumer responses toward green advertising
Shin, Sumin
Ki, Eyun-Jung
[J]. MANAGEMENT DECISION, 2019, 57 (03) : 606 - 620
[29] Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product
Janarthanan Balakrishnan
Pantea Foroudi
[J]. Corporate Reputation Review, 2020, 23 : 181 - 200
[30] Research on product harm crisis attributes influence on horizontal spillover effect - The moderating effects of product similarity and corporate reputation
Wang, Chao
Yang, Yang
Xu, Yanyan
Zou, Pinjia
He, Mingchao
[J]. ADVANCES IN APPLIED SCIENCE AND INDUSTRIAL TECHNOLOGY, PTS 1 AND 2, 2013, 798-799 : 851 - +

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