Considering Emotion in COVID-19 Vaccine Communication: Addressing Vaccine Hesitancy and Fostering Vaccine Confidence

被引:439
|
作者
Chou, Wen-Ying Sylvia [1 ]
Budenz, Alexandra [2 ]
机构
[1] NCI, Div Canc Control & Populat Sci, Behav Res Program, Hlth Commun & Informat Res Branch, 9609 Med Ctr Dr,3E614, Bethesda, MD 20892 USA
[2] NCI, Div Canc Control & Populat Sci, Behav Res Program, Tobacco Control Res Branch, Bethesda, MD 20892 USA
关键词
FEAR; MISINFORMATION; METAANALYSIS; APPEALS;
D O I
10.1080/10410236.2020.1838096
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Long-term control of the COVID-19 pandemic hinges in part on the development and uptake of a preventive vaccine. In addition to a segment of population that refuses vaccines, the novelty of the disease and concerns over safety and efficacy of the vaccine have a sizable proportion of the U.S. indicating reluctance to getting vaccinated against COVID-19. Among various efforts to address vaccine hesitancy and foster vaccine confidence, evidence-based communication strategies are critical. There are opportunities to consider the role of emotion in communication efforts. In this commentary, we highlight several ways negative as well as positive emotions may be considered and leveraged. Examples include attending to negative emotions such as fear and anxiety, raising awareness of emotional manipulations by anti-vaccine disinformation efforts, and activating positive emotions such as altruism and hope as part of vaccine education endeavors.
引用
收藏
页码:1718 / 1722
页数:5
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