Proposing a Key Model e-Commerce Towards Digital Economy for Coastal Areas in Indonesia

In today's digital economy, the government must face challenges the to acquire, prepare, anticipate, and develop policies strategically for leveraging micro and small business (MSB). As a consequence, MSB and home industry should anticipate their business using information and communications technologies (ICT) into e-commerce platform. This paper is to propose a key model towards digital economy using Performance Evaluation Matrix and Analytical Hierarchical Process (AHP) for MSB in coastal area Jakarta, Indonesia. This research-in-progress study assesses transform factors for build business environment using the internet instrument such as e-commerce, e-business, e-media, and e-government. The triangulation method was used into literature studies, in-depth interview, and secondary data. Based on analysis gap we represented the potential factors key into a scheme of AHP. Our analysis shows that many potential regulation and policies are required to develop an environment as a central market means to foster digital economy and learning in organizations.