Research and Analysis of Enterprise Capability Elements Based on Customer Value

被引：0
|
作者：
Zhang, Mingli [1 ]
Jia, Wei [2 ]
Li, Chenliang [2 ]
机构：
[1] Beijing Univ Aeronaut & Astronaut, Sch Econ & Management, Beijing 100083, Peoples R China
[2] Harbin Inst Technol, Sch Econ & Management, Harbin, Peoples R China
来源：
IEEM: 2008 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-3 | 2008年
基金：
中国国家自然科学基金;
关键词：
customer value; customer value composition; capability evaluation;
D O I：
10.1109/IEEM.2008.4737950
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The competition advantage stems from value creation for customers. Focusing on logistics enterprises, customer value composition are identified and a three-hierarchy framework is presented from a view of creating and delivering superior customer value. A model of fuzzy comprehensive evaluation on service capability of logistics enterprises is built. The local level of evaluation: knowledge recognition, unite activity, logistics service capability and so on. Secondary evaluation: information integration, business process and relationship marketing. The article adopts the fuzzy synthetical evaluation to evaluate the capability of logistics enterprise and offer the theoretical foundation for improving enterprise capability.
引用
收藏
页码：655 / +
页数：2
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