Special Issue: Corporate heritage, corporate heritage brands, and organisational heritage

被引：0

作者：

Balmer, John M. T. ^{[1
]}

Burghausen, Mario ^{[2
]}

机构：

[1] Brunel Univ, Brunel Business Sch, Ctr Res Mkt, London, England

[2] Univ Essex, Essex Business Sch, Colchester CO4 3SQ, Essex, England

来源：

JOURNAL OF BRAND MANAGEMENT | 2015年 / 22卷 / 05期

关键词：

D O I：

10.1057/bm.2015.24

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：361 / 363

页数：3

共 50 条

[11] Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory
John M T Balmer
Mario Burghausen
[J]. Journal of Brand Management, 2015, 22 : 385 - 411
[12] Corporate heritage brands in the financial sector: The role of corporate architecture
Bargenda, Angela
[J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (05) : 431 - 447
[13] Corporate heritage brands in the financial sector: The role of corporate architecture
Angela Bargenda
[J]. Journal of Brand Management, 2015, 22 : 431 - 447
[14] Corporate heritage, corporate heritage marketing, and total corporate heritage communications What are they? What of them?
Balmer, John M. T.
[J]. CORPORATE COMMUNICATIONS, 2013, 18 (03) : 290 - +
[15] To be or not to be corporate heritage oriented? A study of managers? corporate heritage mindsets
Rindell, Anne
Strandvik, Tore
[J]. EUROPEAN MANAGEMENT JOURNAL, 2023, 41 (02) : 282 - 291
[16] Corporate heritage brands: Mead's theory of the past
Hudson, Bradford T.
Balmer, John M. T.
[J]. CORPORATE COMMUNICATIONS, 2013, 18 (03) : 347 - +
[17] A bittersweet past: The negative equity of corporate heritage brands
Sorensen, Anders Ravn
Korsager, Ellen M.
Heller, Michael
[J]. JOURNAL OF CONSUMER CULTURE, 2021, 21 (02) : 200 - 218
[18] Special edition: corporate heritage brand design
John M. T. Balmer
Angela Bargenda
[J]. Journal of Brand Management, 2023, 30 : 95 - 96
[19] Special edition: corporate heritage brand design
Balmer, John M. T.
Bargenda, Angela
[J]. JOURNAL OF BRAND MANAGEMENT, 2023, 30 (02) : 95 - 96
[20] Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
Chen, Weifeng
[J]. EUROPEAN JOURNAL OF MARKETING, 2017, 51 (9-10) : 1510 - 1521

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