Special edition: corporate heritage brand design

被引：0

作者：

Balmer, John M. T. ^{[1
]}

Bargenda, Angela ^{[2
]}

机构：

[1] Brunel Univ, Brunel Business Sch, London, England

[2] OMNES Educ, ESCE Int Business Sch, Paris, France

来源：

JOURNAL OF BRAND MANAGEMENT | 2023年 / 30卷 / 02期

关键词：

D O I：

10.1057/s41262-023-00313-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / 96

页数：2

共 50 条

[1] Special edition: corporate heritage brand design
John M. T. Balmer
Angela Bargenda
[J]. Journal of Brand Management, 2023, 30 : 95 - 96
[2] Design, corporate brand design, and corporate heritage brand design: what are they? what of them?
John M. T. Balmer
[J]. Journal of Brand Management, 2023, 30 : 97 - 115
[3] Design, corporate brand design, and corporate heritage brand design: what are they? what of them?
Balmer, John M. T.
[J]. JOURNAL OF BRAND MANAGEMENT, 2023, 30 (02) : 97 - 115
[4] Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis
Sammour, Ammar Abdellatif
Chen, Weifeng
Balmer, John M. T.
[J]. QUALITATIVE MARKET RESEARCH, 2020, 23 (03): : 447 - 470
[5] Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
Cooper, Holly
Merrilees, Bill
Miller, Dale
[J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (05) : 412 - 430
[6] Styling the corporate heritage brand: identity building through architectural design
Angela Bargenda
[J]. Journal of Brand Management, 2023, 30 : 116 - 128
[7] Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
Holly Cooper
Bill Merrilees
Dale Miller
[J]. Journal of Brand Management, 2015, 22 : 412 - 430
[8] Styling the corporate heritage brand: identity building through architectural design
Bargenda, Angela
[J]. JOURNAL OF BRAND MANAGEMENT, 2023, 30 (02) : 116 - 128
[9] Special Issue: Corporate heritage, corporate heritage brands, and organisational heritage
Balmer, John M. T.
Burghausen, Mario
[J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (05) : 361 - 363
[10] The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design
Mario Burghausen
[J]. Journal of Brand Management, 2023, 30 : 129 - 143

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