Special Issue: Corporate heritage, corporate heritage brands, and organisational heritage

被引：0

作者：

Balmer, John M. T. ^{[1
]}

Burghausen, Mario ^{[2
]}

机构：

[1] Brunel Univ, Brunel Business Sch, Ctr Res Mkt, London, England

[2] Univ Essex, Essex Business Sch, Colchester CO4 3SQ, Essex, England

来源：

JOURNAL OF BRAND MANAGEMENT | 2015年 / 22卷 / 05期

关键词：

D O I：

10.1057/bm.2015.24

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：361 / 363

页数：3

共 50 条

[1] Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
Burghausen, Mario
[J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (05) : 364 - 384
[2] Explicating corporate heritage, corporate heritage brands and organisational heritage
John M T Balmer
Mario Burghausen
[J]. Journal of Brand Management, 2015, 22 : 364 - 384
[3] Special Issue Papers Corporate brands with a heritage
Urde, Mats
Greyser, Stephen A.
Balmer, John M. T.
[J]. JOURNAL OF BRAND MANAGEMENT, 2007, 15 (01) : 4 - 19
[4] Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
Cooper, Holly
Merrilees, Bill
Miller, Dale
[J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (05) : 412 - 430
[5] Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
Holly Cooper
Bill Merrilees
Dale Miller
[J]. Journal of Brand Management, 2015, 22 : 412 - 430
[6] Corporate brands with a heritage
Mats Urde
Stephen A Greyser
John M T Balmer
[J]. Journal of Brand Management, 2007, 15 (1) : 4 - 19
[7] Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M. T.
[J]. EUROPEAN JOURNAL OF MARKETING, 2011, 45 (9-10) : 1380 - 1398
[8] Invented corporate heritage brands
Olof Brunninge
[J]. Journal of Brand Management, 2023, 30 : 157 - 169
[9] Invented corporate heritage brands
Brunninge, Olof
[J]. JOURNAL OF BRAND MANAGEMENT, 2023, 30 (02) : 157 - 169
[10] Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
Burghausen, Mario
[J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (05) : 385 - 411

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