user

The success of marketing management support systems

被引：37
|
作者：
Wierenga, B
Van Bruggen, GH
Staelin, R
机构：
[1] Erasmus Univ, Sch Management, Fac Bedrijfskunde, Dept Mkt, NL-3000 DR Rotterdam, Netherlands
[2] Duke Univ, Fuqua Sch Business, Durham, NC 27708 USA
来源：
MARKETING SCIENCE | 1999年 / 18卷 / 03期
关键词：
measures of success; decision aids; managerial decision making;
D O I：
10.1287/mksc.18.3.196
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making. The paper concludes by outlining some key questions that still need to be addressed.
引用
收藏
页码：196 / 207
页数：12
相关论文
共 50 条
  • [11] DECISION SUPPORT SYSTEMS FOR MARKETING MANAGERS
    LITTLE, JDC
    [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 9 - 26
  • [12] Customer success management through alignment of marketing, sales and IT
    Graesch, Jan Philipp
    Hensel-Boerner, Susanne
    Henseler, Jorg
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2024, 120 : 1 - 14
  • [13] Sponsorship: From management ego trip to marketing success
    Crimmins, J
    Horn, M
    [J]. JOURNAL OF ADVERTISING RESEARCH, 1996, 36 (04) : 11 - 21
  • [14] Comparing and contrasting customer success management and relationship marketing
    Madruga, Roberto P.
    Hilton, Bryson
    Hochstein, Bryan
    Navarro, Leonardo Luiz Lima
    Silva, edison Renato
    Haddad, Assed N.
    [J]. COGENT BUSINESS & MANAGEMENT, 2024, 11 (01):
  • [15] MARKETING SUPPORT OF THE ENTERPRISE COMPETITIVENESS MANAGEMENT SYSTEM
    Savchenko, Tetiana
    Nikoliuk, Olena
    Bakay, Roman
    [J]. BALTIC JOURNAL OF ECONOMIC STUDIES, 2024, 10 (02) : 232 - 237
  • [16] Research on Marketing Support of Enterprises Strategic Management
    He, Lishi
    [J]. INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6, 2011, : 1604 - 1607
  • [17] Data Mining as Support to Knowledge Management in Marketing
    Zekic-Susac, Marijana
    Has, Adela
    [J]. BUSINESS SYSTEMS RESEARCH JOURNAL, 2015, 6 (02): : 18 - 30
  • [18] Fundamental Elements Identified for Success of Disease State Management Clinical Decision Support Systems
    Stehlik, Paulina
    Bahmanpour, Amirhossein
    Sekercioglu, Y. Ahmet
    Darzins, Peteris
    Marriott, Jennifer L.
    [J]. ELECTRONIC JOURNAL OF HEALTH INFORMATICS, 2015, 9 (01):
  • [19] Top management support and information systems implementation success: A meta-analytical replication
    Hwang M.I.
    [J]. International Journal of Information Technology and Management, 2019, 18 (04) : 347 - 361
  • [20] Criteria for success in the implementation of electronic document management systems to support the compilation of registration dossiers
    Ehrhard, D
    [J]. PHARMAZEUTISCHE INDUSTRIE, 2003, 65 (5A): : 498 - 502
12345