Research on Marketing Support of Enterprises Strategic Management

被引：0

作者：

He, Lishi ^{[1
]}

机构：

[1] HoHai Univ, Sch Business, Nanjing, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6 | 2011年

关键词：

support; marketing support; elements; strategy execution;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

What strategic management attention will be enterprise's future, but it cannot neglect enterprise's routine work. Enterprise's each specialized function controls essential resources and ability which influences the strategic management to succeed. Firstly, this article discusses the principle of function support of the enterprise strategic management, and based on this, the article analyses the mechanism of marketing support of strategic management: to select the suitable marketing function elements, and to integrate them to be the fundamental and decisional strength which promotes the strategic management to succeed, from enterprise's strategy execution and new strategy formulation two aspects.

引用

页码：1604 / 1607

页数：4