Consumer online trust analysis based on path analysis

被引：0
|
作者：
Wang Chuanmei [1 ]
Liu Yang [1 ]
Zhang Jinlong [1 ]
机构：
[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430071, Peoples R China
来源：
Proceedings of 2005 International Conference on Innovation & Management | 2005年
关键词：
online trust; path analysis; E-commerce;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
E-commerce, especially in the business-to-consumer area, is determined to some extent by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes how to analyze the consumer online trust based on path analysis. It puts forward the consumer online trust index model and discusses how to analyze the variables which influence the consumer online trust.
引用
收藏
页码：859 / 862
页数：4
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