Consumer online trust analysis based on path analysis

被引：0
|
作者：
Wang Chuanmei [1 ]
Liu Yang [1 ]
Zhang Jinlong [1 ]
机构：
[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430071, Peoples R China
来源：
Proceedings of 2005 International Conference on Innovation & Management | 2005年
关键词：
online trust; path analysis; E-commerce;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
E-commerce, especially in the business-to-consumer area, is determined to some extent by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes how to analyze the consumer online trust based on path analysis. It puts forward the consumer online trust index model and discusses how to analyze the variables which influence the consumer online trust.
引用
收藏
页码：859 / 862
页数：4
相关论文
共 50 条
  • [21] Research on the Consumer Rights Protection in Online Shopping: a Empirical Analysis based on Consumer Credit Law
    Xu, Shuangjun
    INTERNATIONAL JOURNAL OF SECURITY AND ITS APPLICATIONS, 2015, 9 (12): : 429 - 438
  • [22] Predictors of consumer trust: likelihood to pay online
    Black, Gregory
    MARKETING INTELLIGENCE & PLANNING, 2005, 23 (07) : 648 - 658
  • [23] The impact of brand trust on consumer online behaviour
    Ellonen, Hanna-Kaisa
    Kuivalainen, Olli
    Tarkiainen, Anssi
    Horppu, Marianne
    INFORMATION MANAGEMENT IN THE NETWORKED ECONOMY: ISSUES & SOLUTIONS, 2007, : 454 - 461
  • [24] Logical rules characterization of online consumer trust
    Andrade, Ana A.
    Cardoso, Margarida G. M. S.
    Lopes, Vitor V.
    INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH, 2021, 28 (03) : 1393 - 1416
  • [25] Research on Online Education Consumer Choice Behavior Path Based on Informatization
    Su, Yongrui
    Zhao, Ling
    CHINA COMMUNICATIONS, 2021, 18 (10) : 233 - 252
  • [26] Research on Online Education Consumer Choice Behavior Path Based on Informatization
    Yongrui Su
    Ling Zhao
    ChinaCommunications, 2021, 18 (10) : 233 - 252
  • [27] ANALYSIS OF TRUST PREDICTION FOR ONLINE COMMUNITY NETWORK
    Goyal, Rajeev
    Upadhyay, Arvind Kumar
    Sharma, Sanjiv
    INTERNATIONAL JOURNAL OF LIFE SCIENCE AND PHARMA RESEARCH, 2018, : 90 - 93
  • [28] Analysis of trust model for online reputation system
    Zhang, Wei
    Zhu, Yanchun
    ICIM 2006: Proceedings of the Eighth International Conference on Industrial Management, 2006, : 987 - 992
  • [29] Consumer trust in service companies: a multiple mediating analysis
    Kantsperger, Roland
    Kunz, Werner H.
    MANAGING SERVICE QUALITY, 2010, 20 (01): : 4 - 25
  • [30] Path Analysis of Online Learning Behavior Based on Whole Brain Mode
    Liang, Ruiming
    Jiang, Qiang
    Jian, Baoxia
    Zhao, Wei
    PROCEEDINGS OF THE 2021 IEEE 24TH INTERNATIONAL CONFERENCE ON COMPUTER SUPPORTED COOPERATIVE WORK IN DESIGN (CSCWD), 2021, : 498 - 503
12345