Returns Reverse Logistics Management Strategy in E-commerce B2C Market

E-commerce or nothing in 21st century. Nowadays, E-commerce has penetrated into every managerial field. Yet the reverse logistics has already been a great barrier for the further development of E-commerce. However, opportunities abound in the Reverse logistics market as well. To beginning with, this paper introduced the features of reverse logistics in the E-commerce, discussed the significance that enterprises implement returning reverse logistics, then the three modes of reverse logistics. Next, the management strategy of the process in returning reverse logistics under B2C market was brought out. Furthermore, the barriers in the implement process were analyzed and some means were provided as well. Finally, at the end of this paper, shows up an example of returning reverse logistics. We can understand the theory better, with the help of the example. Establish an effective system of reverse logistic used for returning management will be the trend, in the 21st century. The capability of the logistics system will drive the enterprises to grow stronger.