Research on Return Reverse Logistics Cost Control of B2C E-Commerce Enterprises

被引：0
|
作者：
Ke Zongjun [1 ]
机构：
[1] Wuhan Text Univ, Wuhan 430000, Peoples R China
来源：
PROCEEDINGS OF THE 11TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2014年
关键词：
B2C E-commerce enterprises; Reverse logistics; Management; Cost control;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the growth of the transactions under B2C e-commerce mode, the returns rate in the transactions also increases. How to effectively manage return logistics, and achieve better customer satisfaction, is very important for enterprises. This paper firstly proposes the importance of reverse logistics under B2C mode, then analyzes the cause of return reverse logistics, and finally proposes the specific strategies of reverse logistics management under B2C e-commerce mode.
引用
收藏
页码：554 / 558
页数：5
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