Research on Evaluation of Customer Experience of B2C E-commerce Logistics Enterprises

被引：0
|
作者：
Pei, Yilei [1 ]
Xue, Wanxin [1 ]
Li, Dandan [1 ]
Su, Yong [2 ]
机构：
[1] Beijing Union Univ, Dept Informat Management & E Commerce, Beijing 100101, Peoples R China
[2] PLA, Unit 95997, Beijing 100076, Peoples R China
来源：
PROCEEDINGS OF THE 2015 3RD INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, ARTS, ECONOMICS AND SOCIAL SCIENCE | 2016年 / 49卷
关键词：
B2C e-commerce logistics enterprises; customer experience; fuzzy comprehensive evaluation;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
With the rapid development of E-commerce, more and more enterprises attach great importance to customer experience, and B2C E-commerce logistics enterprises make no exception. The good customer experience can promote consumer s' perception of the service level of E-Commerce logistics enterprises. This paper establishes index system customer experience of B2C E-commerce logistics enterprises, uses analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model, finally the case study shows that it is reasonable and credible to evaluate customer experience of B2C E-commerce logistics enterprises with analytic hierarchy process and fuzzy comprehensive evaluation.
引用
收藏
页码：747 / 752
页数：6
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