Models of Customer Experience for B2C E-Commerce Enterprises

被引：3

作者：

Pei, Yilei ^{[1
]}

Xue, Wanxin ^{[1
]}

Li, Dandan ^{[1
]}

Su, Yong ^{[2
]}

机构：

[1] Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China

[2] 95997 Unit PLA, Beijing, Peoples R China

来源：

JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2016年 / 14卷 / 01期

关键词：

B2C E-Commerce Enterprises; Customer Experience; Customer Involvement; Effect Factors; Internet word of Mouth; The Technology Acceptance Model; Transaction Costs; Website Ease of Use; Website Usefulness;

D O I：

10.4018/JECO.2016010103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research.

引用

页码：24 / 33

页数：10

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