B2C E-Commerce Logistics Network Optimization Model

In this paper, considering the characteristics of e-commerce logistics and the problems arising from the construction of logistics network, based on the full investigation and research of the B2C electricity supplier operation mode, the author has studied and summarized the research results of scholars at home and abroad aiming at the related problems and summarized the methods and steps of logistics network optimization in the whole country. First, this article established the logistics network structure. The definition of network level, node function, and connection between nodes are carried out. Then, through the improved urban agglomeration order gravity model, the scope of self-logistics city is screened. Finally, the link of logistics network structure is scheduled for completion with the goal of cost optimization.