ANALYSIS OF DIGITAL MARKETING IN BUSINESS GUIDELINES

被引：0

作者：

Silva, Simone Souza ^{[1
]}

de Souza, Robson Oliveira ^{[1
]}

Mendes, Gabriel Leao ^{[1
]}

机构：

[1] Fac Metropolitanas Unidas, Sao Paulo, Brazil

来源：

CADERNO PROFISSIONAL DE MARKETING UNIMEP | 2019年 / 7卷 / 01期

关键词：

Marketing; Digital Marketing; Strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Digital Marketing enjoys all the advantages and facilities that this space offers proving to be efficient and capable to attract new consumers as well as a strong allied to their loyalty. The article aims to analyze the importance of Digital Marketing for companies. For this purpose we proceeded with bibliographical research, based on materials such as articles, books, magazines, newspapers, etc. which have already become public. The results showed that besides the great online visibility, there are also other factors that elucidate the importance of Digital Marketing, such as: help in building an effective and qualified audience for the product, low investment compared to the Traditional Marketing process, provides measurable results and real.

引用

页码：75 / 90

页数：16

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