Analysis on Dynamics of Ethical Construction in Business Marketing

被引：0
|
作者：
Liu Chunyuan [1 ]
机构：
[1] Harbin Univ Commerce, Dept Social Sci, Harbin 150020, Peoples R China
来源：
PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON THE GROWTH OF FIRMS AND MANAGEMENT INNOVATION | 2010年
关键词：
enterprise; marketing ethical construction; dynamics;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the constant development of market economy, issues on marketing ethical misconduct in business marketing are also increasingly exposed, for which there are not only reasons outside the enterprise, but also internal factors. Therefore, we must build the model of dynamics of ethical construction in business marketing from aspects of inside and outside enterprises and understand its operation principle in order to give full play to the government, society and the industry.
引用
收藏
页码：183 / 187
页数：5
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