Research on Flower Tourism of East Lake Scenic Area Based on Tourists' Perceived Value

Taking East Lake scenic area as the study object, and based on the data obtained from the survey, this paper uses factor analysis to study tourists' perception dimension of flower tourism in East Lake scenic area and the satisfaction of each dimension. The results show that tourists' perceived value of flower tourism in East Lake scenic area includes four dimensions: aesthetic value, practical value, psychological value and experiential value, and the mean value of two dimensions of aesthetic value and practical value is high, and the mean value of the other two dimensions of experiential value and psychological value is low. On this basis, this paper puts forward several countermeasures, such as enhancing the experience of flower tourism in East Lake scenic area, improving service quality and constantly strengthening the infrastructure.