Measuring the Elusive Engagement in an Academic Facebook Group

被引：0
|
作者：
Deshmukh, Ajita [1 ]
机构：
[1] Univ Mumbai, Hansraj Jivandas Coll Educ, Mumbai, Maharashtra, India
来源：
PROCEEDINGS OF THE 30TH ACM CONFERENCE ON HYPERTEXT AND SOCIAL MEDIA (HT '19) | 2019年
关键词：
Online engagement; Facebook; online Scaffold; social media analytics;
D O I：
10.1145/3342220.3344935
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This poster presents the measurement of student engagement in a Facebook group for higher secondary school used as an educational scaffold. This mixed method research uses the student engagement instrument (SEI), adapted for the online environment. The inadequacies of social media analytics necessitated the use of the self-reported tool to measure student engagement in the Facebook group further triangulated by the focus group discussions. Thus, this study calls for comprehensive social media analytics that go beyond 'views', 'likes' and comments as a measure of engagement.
引用
收藏
页码：295 / 296
页数：2
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