Measuring the Elusive Engagement in an Academic Facebook Group

被引：0
|
作者：
Deshmukh, Ajita [1 ]
机构：
[1] Univ Mumbai, Hansraj Jivandas Coll Educ, Mumbai, Maharashtra, India
来源：
PROCEEDINGS OF THE 30TH ACM CONFERENCE ON HYPERTEXT AND SOCIAL MEDIA (HT '19) | 2019年
关键词：
Online engagement; Facebook; online Scaffold; social media analytics;
D O I：
10.1145/3342220.3344935
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This poster presents the measurement of student engagement in a Facebook group for higher secondary school used as an educational scaffold. This mixed method research uses the student engagement instrument (SEI), adapted for the online environment. The inadequacies of social media analytics necessitated the use of the self-reported tool to measure student engagement in the Facebook group further triangulated by the focus group discussions. Thus, this study calls for comprehensive social media analytics that go beyond 'views', 'likes' and comments as a measure of engagement.
引用
收藏
页码：295 / 296
页数：2
相关论文
共 50 条
  • [31] Public engagement with nonprofit organizations on Facebook
    Cho, Moonhee
    Schweickart, Tiffany
    Haase, Abigail
    PUBLIC RELATIONS REVIEW, 2014, 40 (03) : 565 - 567
  • [32] Group Type and Social Media Engagement Strategies in the EU: The Case of British Interest Groups on Facebook
    Kanol, Direnc
    Nat, Mueesser
    JOURNAL OF PUBLIC AND NONPROFIT AFFAIRS, 2021, 7 (02): : 205 - 219
  • [33] Using Facebook to increase student engagement
    Siqueira, Michelle F.
    Saeed, Sophia G.
    Siqueira, Walter L.
    JOURNAL OF DENTAL EDUCATION, 2021, 85 : 2028 - 2029
  • [34] Public engagement with oral cancer on Facebook
    Hassona, Y.
    Abu Ghosh, M.
    Abu Ghlassi, T.
    Scully, C.
    ORAL ONCOLOGY, 2016, 57 : E6 - E7
  • [35] Exploring Peer-to-Peer Library Content and Engagement on a Student-Run Facebook Group
    van Beynen, Kaya
    Swenson, Camielle
    COLLEGE & RESEARCH LIBRARIES, 2016, 77 (01): : 34 - 50
  • [36] Destination engagement on Facebook: Time and seasonality
    Villamediana, Jenely
    Kuster, Ines
    Vila, Natalia
    ANNALS OF TOURISM RESEARCH, 2019, 79
  • [37] Police engagement with rural communities on Facebook
    Bullock, Karen
    Harkness, Alistair
    Mellberg, Jacques
    Christmas, Hilary
    POLICING-A JOURNAL OF POLICY AND PRACTICE, 2023, 17
  • [38] Customer engagement in a Facebook brand community
    Quoc Trung Pham
    Thanh Long Tran
    PROCEEDINGS OF THE 2014 IEEE 6TH INTERNATIONAL CONFERENCE ON ADAPTIVE SCIENCE AND TECHNOLOGY (ICAST 2014), 2014,
  • [39] How to Create Brand Engagement on Facebook
    Malhotra, Arvind
    Malhotra, Claudia Kubowicz
    See, Alan
    MIT SLOAN MANAGEMENT REVIEW, 2013, 54 (02) : 18 - 20
  • [40] Customer engagement in a Facebook brand community
    Gummerus, Johanna
    Liljander, Veronica
    Weman, Emil
    Pihlstrom, Minna
    MANAGEMENT RESEARCH REVIEW, 2012, 35 (09): : 857 - 877
12345