Research on the Impact of Consumers' Time Sensitivity on E-commerce Free Shipping Strategy

被引：0
|
作者：
Guo Rui [1 ]
Ma XiaXia [1 ]
Shi TianXing [1 ]
机构：
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China
来源：
PROCEEDINGS OF THE 32ND 2020 CHINESE CONTROL AND DECISION CONFERENCE (CCDC 2020) | 2020年
关键词：
Free Shipping Strategy; Time Sensitivity; Delivery Delay; THRESHOLD; COORDINATION; MANAGEMENT; DECISIONS; INVENTORY; DELIVERY; POLICIES;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
With the online shopping carnival, e-retailers have to process huge volumes of orders. Logistics enterprises are also overloaded with goods for delivery. It causes deferred delivery. Based on this phenomenon, this paper proposes solving deferred delivery problem from the e-retailers side. This paper builds a dynamic game model between e-retailers and consumers based on the Stackelberg game, with the consumer residual function, considering the difference of consumer's time sensitivity to deferred delivery. The influence of free shipping strategy and corresponding numerical analysis are carried out. Some management theories and insights are given to provide theoretical support for e-retailers and consumers to make optimal decisions.
引用
收藏
页码：4204 / 4209
页数：6
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