Motivational Influences in Consumer Behavior: The Role of Regulatory Focus

被引:0
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作者
Zhou, Rongrong [1 ]
Sengupta, Jaideep [1 ]
机构
[1] Hong Kong Univ Sci & Technol, Hong Kong, Hong Kong, Peoples R China
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F [经济];
学科分类号
02 ;
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页码:532 / 535
页数:4
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