Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus

被引：123

作者：

Arnold, Mark J. ^{[1
]}

Reynolds, Kristy E. ^{[2
]}

机构：

[1] St Louis Univ, Dept Mkt, John Cook Sch Business, St Louis, MO 63108 USA

[2] Univ Alabama, Dept Management & Mkt, Tuscaloosa, AL 35487 USA

来源：

JOURNAL OF RETAILING | 2009年 / 85卷 / 03期

关键词：

Mood regulation; Regulatory focus; Affect; Motivation; Shopping value; EMOTIONAL INTELLIGENCE; INDIVIDUAL-DIFFERENCES; NEGATIVE AFFECT; SELF-ESTEEM; STATES; CONSUMPTION; PREVENTION; PROMOTION; VARIABLES; OUTCOMES;

D O I：

10.1016/j.jretai.2009.05.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Two studies investigate the relationship between promotion and prevention focus, mood regulation, and retail marketplace evaluations and behaviors. Study 1. a laboratory experiment, finds that individuals high in promotion focus regulate their moods more than individuals low in promotion focus. Study 2, a field study, investigates the relationships between retail outcomes, regulatory focus, and the three core mood regulation constructs of mood monitoring, mood clarity, and mood repair. Results suggest that mood regulation is closely related to promotion and prevention focus, having both a direct influence on retail outcomes as well as mediating the influence of regulatory focus. Implications for theory and practice, limitations, and directions for future research are discussed. (C) 2009 Published by Elsevier Inc on behalf of New York University.

引用

页码：308 / 320

页数：13

共 45 条

[1] Retail shopping behaviour: understanding the role of regulatory focus theory
Das, Gopal
[J]. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2015, 25 (04): : 431 - 445
[2] Regulatory focus as a moderator of retail shopping behaviour
Das, Gopal
[J]. JOURNAL OF STRATEGIC MARKETING, 2016, 24 (06) : 484 - 499
[3] The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
Baek, Tae Hyun
Reid, Leonard N.
[J]. PSYCHOLOGY & MARKETING, 2013, 30 (08) : 635 - 646
[4] Role of maternal affect and regulatory strategies in toddlers' emotion and behavior regulation
Senehi, Neda
Brophy-Herb, Holly E.
[J]. INFANT BEHAVIOR & DEVELOPMENT, 2020, 60
[5] Shopping at different food retail formats Understanding cross-shopping behavior through retail format selective use patterns
Hino, Hayiel
[J]. EUROPEAN JOURNAL OF MARKETING, 2014, 48 (3-4) : 674 - 698
[6] When Prevention Promotes Creativity: The Role of Mood, Regulatory Focus, and Regulatory Closure
Baas, Matthijs
De Dreu, Carsten K. W.
Nijstad, Bernard A.
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2011, 100 (05) : 794 - 809
[7] Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
Prashar, Sanjeev
Vijay, T. Sai
Kumar, Mukesh
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2021, 61
[8] Gift shopping behavior in a multichannel retail environment The role of personal purchase experiences
Lee, Hyun-Hwa
Kim, Jihyun
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2009, 37 (05) : 420 - +
[9] Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
[J]. JOURNAL OF SERVICES MARKETING, 2016, 30 (02) : 212 - 222
[10] Motivational Influences in Consumer Behavior: The Role of Regulatory Focus
Zhou, Rongrong
Sengupta, Jaideep
[J]. ADVANCES IN CONSUMER RESEARCH, VOL 33, 2006, 33 : 532 - 535

← 1 2 3 4 5 →