GENDER DIFFERENCES IN PERCEPTION OF THE QUALITY OF RURAL TOURIST DESTINATION

This article is about differences between men and women in perception of the quality of rural tourism destination. The research is based on revealed preferences of Czech visitors. There is not too much similar researches like this one in rural tourist destination. The data was collected from visitors who visited one of the Czech rural destinations by means of electronic questionnaire; the sample size was based on quota selection. To assess the significance of individual factors dependent on gender was used Kruskal - Wallis test. The first outputs indicate that for men are not so important activities related to the stay at the destination (be involved in the life on the farm, biking, climbing mountains, tasting). The similar results are with importance of events at the destination. When people choose holiday, they usually make a decision together. In this research was reflected 23 factors of quality.