The product brand of virtual enterprises

被引：0
|
作者：
Shi, CS [1 ]
Dong, GB [1 ]
Tong, XH [1 ]
机构：
[1] Harbin Inst Technol, Sch Management, Harbin 150001, Peoples R China
来源：
PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2002年
关键词：
virtual enterprise; brand; brand strategy; theoretic value of the brand;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
The Virtual enterprise (VE) attracts great attention in the times of knowledge, and this paper is concerned with the product brand of virtual enterprises. We first analyzed the characteristic of the product brand of virtual enterprises, then provided an evaluation approach for the theoretic value of product brand of virtual enterprises, and finally, we discussed the brand strategies of the virtual enterprise's product.
引用
收藏
页码：2334 / 2337
页数：4
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