Customer experience and retention in a multichannel banking context Introduction

被引：0
|
作者：
Souiden, Nizar [1 ]
Ladhari, Riadh [1 ]
机构：
[1] Laval Univ, Fac Business Adm, Quebec City, PQ, Canada
来源：
INTERNATIONAL JOURNAL OF BANK MARKETING | 2021年 / 39卷 / 02期
关键词：
D O I：
10.1108/IJBM-04-2021-575
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：209 / 213
页数：5
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