Urban-Rural Logistics Coupling Coordinated Development and Urban-Rural Integrated Development: Measurement, Influencing Factors, and Countermeasures

The integrated development of urban and rural areas is the best way to promote agricultural and rural construction and achieve rural revitalization in the new era and promote the equal exchange and two-way flow of urban and rural elements. The coupling coordinated development of urban-rural logistics has opened the channel for "selling agricultural products to the cities, while selling industrial products to the countryside," thereby laying a solid foundation for the two-way flow of factors between urban and rural areas. Therefore, it is essential to measure the grey correlation between the coupling coordination degree of urban-rural logistics and the integrated development level of urban and rural areas, analyze the key factors affecting the urban-rural integrated development, and put forward measures to promote it. First, this paper constructs an index system of coupling coordination degree; then it measures the coupling coordinated development level of urban-rural logistics using the coupling coordination degree model. Second, it constructs an index system and measures the urban-rural integrated development level using the entropy method and comprehensive weighted method. Finally, it quantitatively measures the grey correlation degree between the coupling coordination degree of urban-rural logistics and the integrated development level of urban and rural areas using the grey correlation analysis method. The results reveal that the coupling coordinated development level of urban-rural logistics has improved and the urban-rural integrated development level has had a significant upward trend. The factors in the subsystems of urban-rural logistics, such as economic environment, logistics infrastructure, logistics informatization level, logistics demand level, and logistics human resources, have an excellent effect on promoting the urban-rural integrated development.