Analysis on Development Strategy of Small/Medium Film Enterprise

At present, there is a big disparity between small/medium film enterprises and large ones. Small/medium film enterprises are on the edges of market. How to improve the competency of small/medium film enterprises has much to do with the whole film industry. The paper analyzed four dynamic forces, and then, a sustainable development model including policy, technology, management level and capital operation is put forward. First, small/medium film enterprises should seize the opportunity which policy provided, and avoid risk. Second, they should learn advanced technology from large enterprises both from home and abroad and strengthen independent research and development efforts. Third, the system transformation from public undertakings to enterprises should be pay attention to by the state-owned small/medium film enterprises, and private ones should avoid patriarch-based management. Fourth, they all should strengthen cooperation with related departments in cultural industry and financial institutions to find more financing ways so that capital could push film industry to develop to a higher level.