Moderating Effects of Customer Co-creation and New Product Performance in the Travel Industry

被引：0
|
作者：
Tseng, Fang-Mei [1 ]
Li, Ya-Ti
机构：
[1] Yuan Ze Univ, Coll Management, Taoyuan, Taiwan
来源：
2014 PORTLAND INTERNATIONAL CONFERENCE ON MANAGEMENT OF ENGINEERING & TECHNOLOGY (PICMET) | 2014年
关键词：
SUPPLIER INVOLVEMENT; CONCEPTUAL-MODEL; LEAD-USERS; CONSUMER; QUALITY; IMPACT; CULTURE;
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
Recently, it has been proposed that customers, in particular lead users of a product or service that co-create new products/services may enhance the success of those products/services. However, some research does not support this idea. Therefore, the present study re-examined this notion in the Taiwan travel industry. Well-known travel bloggers can be considered both lead users and co-creators of specified trip itineraries (here, specified trip itineraries) developed by travel agencies. A literature review, observations of the interactions among bloggers and their readers, and interviews of bloggers and managers of travel agencies are used to explore moderating factors of the effects of product co-creation on product performance; hierarchical regression analysis was used to determine the influence of these factors. The results indicate that the relationship between customer co-creation and the s new travel products performance is contingent upon the moderating effects of organizational culture and communication quality.
引用
收藏
页码：2202 / 2213
页数：12
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