Research on Brand Marketing in Tourism Landscape

At present, China's tourism destination marketing still remain in the government-led promotional based model, there are tourism enterprises, private scenic spots independent destination marketing, but the brand has not yet formed the operation system. The good news is that all of the governments have already realized the importance of tourism brand building, made a preliminary exploration in the tourist landscape brand building and have achieved certain results. Tourism destination brand building, management and maintenance of brand management process have become the thrust of this article. This paper studies the conditions and factors affecting tourism destination brand extension. From the perspective of crisis management, legal protection, network applications, explains how to maintain the tourism destination brand.