MARKETING RESEARCH AND TOURISM

被引：0

作者：

Vanicek, Jiri ^{[1
]}

机构：

[1] Slezska Univ Opave, Filosoficko Prirodovedecka Fak, Ustav Lazenstvi Gastron & Turismu, Bezrucovo Namesti 14, Opava 74601, Czech Republic

来源：

AKTUALNI PROBLEMY CESTOVNIHO RUCHU (10. MEZINARODNI KONFERENCE): CESTOVNI RUCH: VYVOJ - ZMENY-PERSPEKTIVY. TOURISM: DEVELOPMENT - TRANSFORMATION - FUTURE PROSPECTS | 2015年

关键词：

Benchmarking; Tourism; Qualitative research; Quantitative research; Marketing research; Sociological research;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The aim of this paper is to summarize the specifics and difficulties that are associated with the preparation, implementation and interpretation of results of marketing and sociological research. The paper presents several specific examples. It shows how research is influenced by the place where respondents are addressed. Furthermore, it is a study of culinary tourism, which prevailingly shows features of sociological research, and there is an example of the use of marketing research in wellness hotels for benchmarking.

引用

页码：516 / 529

页数：14

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