Research on evaluating brand marketing of leisure tourism city with fuzzy information

被引：3

作者：

Sheng, Yajun ^{[1
]}

Xu, Ming ^{[1
]}

Jin, Zhenlin ^{[2
]}

机构：

[1] Jilin Univ Finance & Econ, Yatai Sch Business Adm, Changchun, Jilin, Peoples R China

[2] Comm Tourism Dev & Reform Jilin Prov, Changchun 130000, Jilin, Peoples R China

来源：

JOURNAL OF INTELLIGENT & FUZZY SYSTEMS | 2019年 / 37卷 / 02期

关键词：

Multiple attribute decision making; triangular fuzzy number; fuzzy Hamacher correlated geometric (FHCG) operator; brand marketing; leisure tourism city; LINGUISTIC AGGREGATION OPERATORS; MULTIATTRIBUTE DECISION-MAKING; LAND-USE; CORRELATION-COEFFICIENTS; MEAN OPERATORS; IMPACT; MODEL; URBANIZATION; SETS;

D O I：

10.3233/JIFS-179232

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

In this paper, we study on the multiple attribute decision making problems to evaluate the brand marketing of leisure tourism city with fuzzy information. Then, we have developed the fuzzy Hamacher correlated geometric (FHCG) operator. We have used the FHCG operator to multiple attribute decision making to evaluate the brand marketing of leisure tourism city with fuzzy information. Finally, an example for evaluating brand marketing of leisure tourism city has been proposed to prove the effectiveness of the proposed approach.

引用

页码：1679 / 1686

页数：8

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