Empirical Study on Product Innovation Management Theory

In the historic era of booming economic development, it is imperative to establish system of new product innovation concept, which suits the innovation requirement of modern products. In the past years, Zhongzhou General Machinery Co. Ltd has made tremendous reform and innovation on their product innovation management system, under the guidance of the book 'Product Innovative Management' and relevant research papers. It has established advanced and efficient product innovation management system, which plays an important role in gaining market competition advantages, and in realizing the great leap toward development of the enterprise.