PRODUCT INNOVATION MANAGEMENT IN SPAIN

被引：20
|
作者：
SANCHEZ, AM
ELOLA, LN
机构：
来源：
JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1991年 / 8卷 / 01期
关键词：
D O I：
10.1111/1540-5885.810789
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In line with the latest studies of product innovation management, Angel Martinez Sanchez and Luis Navarro Elola report results from their study of 56 industrial firms in Spain. The results reveal a systematic process of new products development with little consideration given to innovation, but with a contrasting preoccupation with market activities.
引用
收藏
页码：49 / 56
页数：8
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