MANAGING BUSINESS USING SOCIAL NETWORKS: THE RELATION BETWEEN A COMPANY'S SOCIAL MEDIA ACTIVITIES AND THE RESULTS OBTAINED

被引：0
|
作者：
Ioanid, Alexandra [1 ]
Militaru, Gheorghe [1 ]
Negoita, Olivia Doina [1 ]
Dumitriu, Dan [1 ]
机构：
[1] Univ Politehn Bucuresti, Bucharest, Romania
来源：
MANAGEMENT - THE KEY DRIVER FOR CREATING VALUE | 2015年
关键词：
social networks; social media activity; business management; WORD-OF-MOUTH; IMPACT; FIRM;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This study investigates the relationship between the company's social media activities and their values. Though social media has been influential to maintain the existing customers and to acquire the new customers in the competitive market, company's values are still vague and diminutive. This research suggest that company's social media activities affect the company's value positively through raising the brand awareness and influencing the decision of buying.
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页码：211 / 219
页数：9
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