Globalizing internationals: Standardization of product and marketing strategies in the ICT field

被引：0
|
作者：
Gabrielsson, P [1 ]
Gabrielsson, M [1 ]
机构：
[1] Helsinki Sch Econ, Helsinki, Finland
来源：
INTERNATIONALIZATION: FIRM STRATEGIES AND MANAGEMENT | 2003年 / 10卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：100 / 119
页数：20
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