GLOBAL MARKETING AND THE CASE FOR INTERNATIONAL PRODUCT STANDARDIZATION

被引：23

作者：

WHITELOCK, JM

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1987年 / 21卷 / 09期

关键词：

D O I：

10.1108/EUM0000000004715

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 44

页数：13

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