The standardization of global marketing channels

被引：0

作者：

Larsen, T ^{[1
]}

Mehta, R ^{[1
]}

Rosenbloom, B ^{[1
]}

机构：

[1] DREXEL UNIV,DEPT MKT,PHILADELPHIA,PA 19147

来源：

1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS | 1996年 / 7卷

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：117 / 118

页数：2

共 50 条

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