STANDARDIZATION OF INTERNATIONAL MARKETING STRATEGY - SOME RESEARCH HYPOTHESES

被引：434

|

作者：

JAIN, SC

机构：

来源：

JOURNAL OF MARKETING | 1989年 / 53卷 / 01期

关键词：

D O I：

10.2307/1251525

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：70 / 79

页数：10

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