Globalizing internationals: Standardization of product and marketing strategies in the ICT field

被引：0

作者：

Gabrielsson, P ^{[1
]}

Gabrielsson, M ^{[1
]}

机构：

[1] Helsinki Sch Econ, Helsinki, Finland

来源：

INTERNATIONALIZATION: FIRM STRATEGIES AND MANAGEMENT | 2003年 / 10卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：100 / 119

页数：20

共 50 条

[21] Product and process certification - Systems, regulations and international marketing strategies
Vertinsky, I
Zhou, DS
[J]. INTERNATIONAL MARKETING REVIEW, 2000, 17 (2-3) : 231 - 252
[22] The Research on the Marketing Strategies Theory and Empirical Based on the Product Value
Chen Jingdong
Han Wei
[J]. MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT, 2009, : 253 - 257
[23] Perspective: The Emergence of Product Design as a Field of Marketing Inquiry*
Luchs, Michael
Swan, K. Scott
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2011, 28 (03) : 327 - 345
[24] Dance as a product to sell in nightclubs: a mapping the field marketing
Crestani Tortola, Eliane Regina
Lara, Larissa Michelle
[J]. MOVIMENTO, 2011, 17 (02) : 137 - 154
[25] The Locus of Entrepreneurial Knowledge in a Marketing System: The Effects of Product Volatility, Assortment Complexity, and Standardization
Cadeaux, Jack
[J]. JOURNAL OF MACROMARKETING, 2012, 32 (04) : 454 - 455
[26] A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies
Cheon, Hongsik
Cho, Chang-Hoan
Sutherland, John
[J]. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2007, 19 (04) : 109 - 147
[27] THE MARKETING STRATEGIES OF POLISH LIGHT INDUSTRY ENTERPRISES ON THE EUROPEAN UNION MARKET: STANDARDIZATION AND ADAPTATION
Sznajder, Andrzej
Witek-Hajduk, Marzanna Katarzyna
[J]. GOSPODARKA NARODOWA, 2009, (04): : 25 - 54
[28] ICT use in marketing as innovation success factor Enhancing cooperation in new product development processes
Vilaseca-Requena, Jordi
Torrent-Sellens, Joan
Isabel Jimenez-Zarco, Ana
[J]. EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2007, 10 (02) : 268 - +
[29] INDUSTRIAL MARKETING-RESEARCH HELPS DEVELOP PRODUCT MARKET STRATEGIES
SOMMERS, DE
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1983, 12 (01) : 1 - 6
[30] An Examination of Product Packaging Marketing Strategies Used to Promote Pediatric Multivitamins
Danna Ethan
Corey H. Basch
Lalitha Samuel
Christine Quinn
Stephanie Dunne
[J]. Journal of Community Health, 2015, 40 : 564 - 568

← 1 2 3 4 5 →