Re-engineering the product development process with 'design for X'

Shortcomings of sequential engineering and advantages of concurrent engineering in product development have become better understood. However, the transformation from a sequential engineering environment to a concurrent engineering environment remains challenging. A dynamic transformation approach by combining the focused application of 'design for X' (DFX) with the extensive use of business process re-engineering (BPR) is discussed in this paper. The main role of DFX is to provide the drive, focus, vision and concurrence necessary for BPR, while the main role of BPR is to institutionalize good practice and make improvement permanent and continuous.