Decoding competitive propositions: a semiotic alternative to traditional advertising research

被引：0
|
作者：
Harvey, M
Evans, M
机构：
来源：
INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2001年 / 43卷 / 02期
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F [经济];
学科分类号：
02 ;
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页码：171 / 187
页数：17
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