Advertising effects on brand search behavior: Conceptual model and research propositions

被引：0
|
作者：
Dublish, S
Miniard, P
机构：
[1] Fairleigh Dickinson Univ, Rutherford, NJ 07070 USA
[2] Florida Int Univ, Miami, FL 33199 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL 26 | 1999年 / 26卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：266 / 266
页数：1
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