SUSTAINABLE COMPETITIVE ADVANTAGE IN-SERVICE INDUSTRIES - A CONCEPTUAL-MODEL AND RESEARCH PROPOSITIONS

被引：540

作者：

BHARADWAJ, SG

VARADARAJAN, PR

FAHY, J

机构：

[1] TEXAS A&M UNIV SYST, COLL STN, TX 77843 USA

[2] UNIV DUBLIN TRINITY COLL, DUBLIN 2, IRELAND

来源：

JOURNAL OF MARKETING | 1993年 / 57卷 / 04期

关键词：

D O I：

10.2307/1252221

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of competitive strategy is to achieve a sustainable competitive advantage (SCA) and thereby enhance a business's performance. The authors focus on the distinctive organizational skills and resources underlying SCA in service industries and the moderating effects of the characteristics of services, service industries, and firms within an industry on the skills and resources underlying a business's competitive positional advantages. The proposed conceptual model of SCA in service industries and propositions builds on relevant literature in the fields of marketing, strategic management, and industrial organization economics.

引用

页码：83 / 99

页数：17

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