Theme Restaurant: Influence of Atmospheric Factors towards the Customers' Revisit Intention

被引：3

作者：

Nawawi, Wan Nazriah Wan ^{[1
]}

Kamarudin, Wan Nor Bayah Wan ^{[1
]}

Ghani, Amanina Mat ^{[1
]}

Adnan, Aina Mawaddah ^{[1
]}

机构：

[1] Univ Teknol MARA Terengganu, Fac Hotel & Tourism Management, Dungun 23000, Terengganu, Malaysia

来源：

ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2018年 / 3卷 / 07期

关键词：

Theme Restaurant; Atmospheric; Physical Environment; Revisit Intention;

D O I：

10.21834/e-bpj.v3i7.1231

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This study was conducted to identify the theme restaurants' atmospheric factors and to determine the most important factor that influences the customers' revisit intention at Kuantan, Pahang. The 200 questionnaires had been distributed using the convenience sampling method, however, only 196 questionnaires returned were valid to be analyzed. The finding showed that restaurant cleanliness is the most influential factor according to respondents' monthly income as referred to the highest mean value. The study perhaps could help the restaurants and outlet retailers in training and make aware of their employees about these variables, as well as management, strategies, and objectives.

引用

页码：35 / 41

页数：7

共 50 条

[1] Influencing factors on restaurant customers' revisit intention: The roles of emotions and switching barriers
Han, Heesup
Back, Ki-Joon
Barrett, Betsy
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2009, 28 (04) : 563 - 572
[2] Customers' perception on Halal food quality towards their revisit intention in Chinese Muslim restaurant
Arsat, A.
Kamaruddin, M. S. Y.
Azdel, A. A.
Rejab, N. H.
Ruhadi, N. R. A. N.
INNOVATION AND BEST PRACTICES IN HOSPITALITY AND TOURISM RESEARCH, 2016, : 301 - 304
[3] Influencing Factors on Customers' Intention to Complain in a Franchise Restaurant
Kim, Jooho
Boo, Soyoung
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2011, 20 (02) : 217 - 237
[4] Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant
Pakhalov, Alexander M.
Dosaykina, Liliya M.
CULTURE AND TOURISM IN A SMART, GLOBALIZED, AND SUSTAINABLE WORLD, 2021, : 661 - 672
[5] The Role of Commercial Hospitality on Customers' Behavioral Intention: An Empirical Model for Restaurant Revisit Intention Among Brazilian Patrons
Aureliano-Silva, Leonardo
Ahmad, Imran
Parvez, M. Omar
Dang, Angad
JOURNAL OF CULINARY SCIENCE & TECHNOLOGY, 2024,
[6] Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers
Le, Thi Mai
Phan, Bao Trung
Dang, Viet Trung
Tran, Thi Thuy Anh
ZBORNIK RADOVA EKONOMSKOG FAKULTETA U RIJECI-PROCEEDINGS OF RIJEKA FACULTY OF ECONOMICS, 2024, 42 (02): : 381 - 410
[7] Revisit and satiation patterns: Are your restaurant customers satiated?
Park, Jeong-Yeol
Jang, SooCheong
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2014, 38 : 20 - 29
[8] Insights into managerial responses to repeat customers: the moderating role of social influence and revisit intention
Ji, Xiaoxian
Nicolau, Juan Luis
Liu, Xianwei
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2023, 35 (12) : 4330 - 4347
[9] The factors affecting restaurant customers' return intention after online group buying promotion
Chen, Yao
Chen, Yiwen
Li, Xin
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON COMPUTER SCIENCE AND SERVICE SYSTEM (CSSS), 2014, 109 : 188 - 191
[10] Does green self-identity influence the revisit intention of dissatisfied customers in green restaurants?
Agnihotri, Durgesh
Kulshreshtha, Kushagra
Tripathi, Vikas
Chaturvedi, Pallavi
MANAGEMENT OF ENVIRONMENTAL QUALITY, 2023, 34 (02) : 535 - 564

← 1 2 3 4 5 →